Request the free Growth Scan

For webshops: more revenue from your ads, without burning margin.

Your campaigns are running, but is your profit growing with them? For webshops I steer on revenue and margin, not on dashboard numbers.

Sell to businesses? Switch to B2B

More revenue from the same budget

Scale up what pays off, stop what burns margin.

Healthy margin, not revenue for its own sake

Steering on profit and margin, not on a flattering ROAS alone.

Numbers you can steer on

Measurement that adds up, so decisions rest on facts.

What I steer onROAS on margin (POAS)·Profit & margin·Conversion rate·Cost per purchase
How the Kenzai growth model is built

Three layers that build on each other, with AI as a way of working that runs through them.

  • Foundation Strategy & measurement — the base everything rests on.
  • Channels Google Ads, Shopping & Meta — where your budget runs.
  • Entry point The webshop audit — a paid entry point for certainty up front.

AI woven into every layer — not a separate service, but the way of working.

Foundation

Marketing strategy for webshops

The plan behind every euro: which channel earns, which products you bring forward, and the margin you steer on.

Sound familiar? You advertise on both Shopping and Meta, but no one can prove which channel makes the profit. On top of that, your best sellers and your margin-makers aren't the same products.

Good webshop campaigns start before the channel: which product groups carry your margin, which customer groups contribute to profit, and how much may a purchase cost? I translate that into a clear plan, with goals in revenue and margin, not in mere traffic.

What I tackle

  • Channel choice & budget split across Shopping, Search and Meta
  • Product priorities: steering on margin and stock, not just revenue
  • Set target ROAS and break-even per product group
  • Quarterly plan with clear priorities

What you get

  • Well-founded choices per channel, including the ones you skip
  • Goals in revenue and margin, not in mere traffic
  • Adjust each quarter on numbers instead of gut feeling
Foundation

Conversion & landing pages

What happens after the click: product pages, category pages, forms and checkout.
I look at the pages your traffic lands on: do they match the search intent, do they make the choice easy, and are we measuring what happens?

Sound familiar? You pay for traffic, but too few visitors check out.
You're not sure whether the problem is your product page, category page, content, shipping costs, cart or checkout.

More budget makes little sense if visitors drop off on pages that don't convince, are unclear, or aren't measured properly. With heatmaps, session recordings and data I make visible where it goes wrong and translate that into concrete improvements. I include the SEO basics where they directly touch your product and category pages, but not as a separate SEO track.

What I tackle

  • Improving product and category pages: offer, structure, copy, trust and clear next steps
  • Aligning landing pages with search intent, ad promise and customer need
  • Checkout & cart analysis: where do buyers drop off?
  • Heatmaps & session recordings: see where visitors click, hesitate and leave
  • Basic SEO on pages where it directly helps: titles, headings, content and internal logic
  • GA4, consent mode, conversions APIs, e-commerce events and dashboards that support decisions

What you get

  • Pages that better match what visitors are looking for and need
  • Less paid traffic leaking away after the click
  • Improvements prioritised on impact, not on gut feeling
  • More trust in the numbers you optimise on

Landing pages, heatmaps and conversion improvements are the core here.
I set up the measurement so your decisions rest on reliable numbers; for complex technical tracking I bring in a specialist where needed.

Channels

Meta ads for webshops

Full-funnel campaigns on Instagram and Facebook: from first touch to purchase, aimed at buyers instead of non-converters.

Sound familiar? Your creatives are wearing out, audiences overlap and cost per purchase keeps rising. Campaigns run into each other, so no one knows exactly what's still working.

Paid social works differently from search. People aren't actively searching, they discover products while scrolling.
That calls for sharp creatives, clear product angles and a considered customer journey: from cold audiences to retargeting near-buyers.

What I tackle

  • Funnel build from first touch to purchase
  • Structured tests per message, audience and funnel stage
  • Catalog & dynamic ads linked to your product feed
  • Retargeting on visitors, carts and near-buyers
  • Conversions API connection, so Meta measures your sales more accurately

What you get

  • A funnel that moves cold audiences step by step toward purchase
  • Creatives and audiences that have been tested, not chosen on gut feeling
  • Platform numbers that better match your actual sales

TikTok or Pinterest? Only if your customer is demonstrably there, and I test that first.

Entry point

Webshop audit & second opinion

A short, paid review of your Shopping, Meta and measurement setup, with a concrete plan as the outcome.

Sound familiar? You already have an agency, or you do it yourself, and you want an outsider to tell you whether your Shopping, feed and measurement are set up right.

A short, paid review of your webshop ads, feed and measurement. Within about a week you get a concrete document with priorities and a follow-up call.

What I tackle

  • Google Ads & Shopping account (incl. feed)
  • Meta Ads account & creatives
  • Measurement, conversion & data integrity
  • Strategic second opinion

What you get

  • Written report (10–20 pages) with a prioritised action list
  • 45-minute walkthrough call
  • No-obligation proposal if you want to continue

Not to be confused with the free Growth Scan: that takes half an hour and gives you concrete improvement points. An audit takes about a week and gives you the whole picture.

AI

AI & automation

Not a separate service, but how I work, woven into every engagement.

I engineer repetitive work away with automation and AI, so my hours go to thinking, not to manual work you pay for.

What you notice

  • Periodic reporting in plain language: what happened, why it happened and which action makes sense?
  • Automatic alerts on anomalies: a runaway campaign or feed error is caught the same day
  • Faster from idea to ad variant, because part of the prep runs through AI pipelines
  • All built on your own infrastructure (incl. n8n, Make, Claude, BigQuery), so the foundation stays yours. Even if we stop

Ready for how people search now

Search behaviour is broadening: people orient themselves via Google, social, marketplaces, YouTube and AI answers. That's why Kenzai looks not only at campaigns, but at where your audience searches, compares and decides.

What makes Kenzai different

Why work with Kenzai.

One senior who makes the plan, runs the campaigns and judges the numbers. First grip, then targeted scaling. No standard package, no markup on your media budget and no multi-year contract.

Read all points and the agreements
Let's talk

Rather talk about working together right away?

Book a 30-minute intro call. Afterwards you'll know where you stand, what the logical first step is, and whether we're a match.

Book an intro call Send an email directly