The face behind Kenzai Digital. Twelve years in online marketing — paid media, conversion, data and automation — and the person you actually get on the line.
Ad budget and accounts are cumulative over 10+ years,
agency-side and at Kenzai.
I've been working in digital marketing for twelve years now: strategy, paid search, paid social, conversion optimisation, tracking, and over the last few years increasingly AI and automation. A large part of that time was on the agency side, for web shops, B2B service providers and larger brands such as JBL, New York Pizza and Samsung.
What struck me every time: most wasted budget doesn't come from bad strategy or bad creatives. It comes from a badly built foundation: broken measurement, messy campaign structures, dashboards nobody reads, and too many people between the client and the actual execution.
Senior strategy and execution directly at the table, with no handover, no noise.
That's why I started Kenzai. One specialist who masters the whole chain, from measurement to campaign, and does the work himself. That means I work with a handful of clients at a time, with full attention for each account. AI and automation are part of my daily way of working, not as a sales pitch but as the reason my hours go into thinking instead of manual work.
"Kenzai" is a homophone in Japanese: two meanings that together tell exactly what I believe in: foundation first, then growth.
Three reasons, always the same: strategy and execution from one pair of hands, a senior specialist at the controls himself, and short lines, and what we decide today is live this week. It works best when there's already budget and ambition; that's when I get the most out of it too.
Online marketer → senior SEA specialist
Learned the trade: from building websites to search campaigns for dozens of SMB clients.
SEA consultant
Campaigns for brands like Samsung and Bugaboo. Multidisciplinary teams, often on-site with the client.
Senior online marketing consultant
B2C and B2B. Alongside paid search: two years of display and video, plus a spell of marketplaces.
Founder & specialist
Everything I learned at agencies, without the agency layer. Strategy, execution and measurement at one table.
"For 3+ years I worked with Ismail while he was responsible, from Netprofiler, for the management, optimisation and reporting of our Google Ads campaigns.
I got to know Ismail as a highly reliable and professional specialist. He communicates clearly, consistently keeps his commitments and works proactively. He was also always up to date with the latest developments and applied that knowledge effectively.
Thanks to his client-focused attitude and commitment, the collaboration was always pleasant and professional. I can wholeheartedly recommend Ismail."
Bas ten Berge · performance manager D2C · Harman International · translated from Dutch"Great to work with. Thinks along from the business objectives and the campaigns at hand."
Rick Sassen · marketing intelligence specialist · Leger des Heils · translated from DutchA selection: only what's regularly open. Do you work with something specific that isn't listed? Ask during the intro call.
