Marketing strategy
The plan behind every euro: channel choice, budget split and priorities, in plain language and adjusted each quarter on the numbers.
The building blocks are the same for everyone: strategy, Google Ads, social ads and measurement. But how I deploy them depends on your business. Do you sell products or win leads? Choose your route below and see what that means in practice.
Webshop or B2B service business: the approach rests on the same foundation, but the channels, the measurement and the numbers we steer on differ. Start with the route that fits you.
Route A · B2C
You drive revenue through Shopping or Meta, but margins are under pressure and you don't know which campaigns truly pay off. I build the structure and the measurement that make that visible, then scale what earns.
Route B · B2B
You don't want clicks, you want qualified leads. I build campaigns on Google and LinkedIn that put the right people on your calendar, measurable all the way into your CRM, steered on lead quality rather than lead volume.
This is the work itself. On the route pages above you'll see what each building block means concretely for your type of business.
The plan behind every euro: channel choice, budget split and priorities, in plain language and adjusted each quarter on the numbers.
Search, Shopping and Performance Max, for webshops on revenue and margin and for B2B on qualified leads. No black box.
Full-funnel on Meta (B2C) and LinkedIn (B2B): from first touch to purchase, aimed at buyers instead of clickers.
What happens after the click: landing pages and heatmaps that convert visitors, with measurement that adds up underneath.
A short, paid review of your setup, with a concrete plan as the outcome. Often the best-spent week of your quarter.
Not a separate service, but how I work: repetitive work runs automatically, so my hours go to thinking, not to manual work you pay for.
Woven into every engagement
AI & automation, not a separate service
Every Monday a report in plain language, automatic alerts on anomalies, and faster from idea to ad variant. All built on your own infrastructure (incl. n8n, Make, Claude, BigQuery), so it's yours, even if we stop.
